(September 17, 2024) Dallas, TX-The 2024 Dallas Boat Show was a resounding success, with a captivating blend of excitement, innovation, and community. For Lee Williams and his team at Action Watersports, the event was more than just a showcase; it was a celebration of passion, commitment and Centurion and Supreme boats.
Action Watersports made their presence known in style, as always. Their booth, which they strategically selected in the second hall, became a hub of activity, where music played, spirits were high, and the energy was palpable.
“The boat show was fantastic. It’s great seeing support from our customers and witnessing the positive traction that the brand and dealership have gained,” said Williams. With a continuous crowd of around 40 people at any given time, the booth wasn’t just a display area—it was a gathering spot for enthusiasts to hang out, share stories, and enjoy the vibe of the show.
The Dallas Boat Show is a staple event, held twice a year, and has been a key venue for Action Watersports to connect with both loyal customers and new prospects. “This is the third show since the COVID shutdowns, and it’s amazing to see how things have picked up again,” Williams noted.
One of the most rewarding aspects of the boat show was the opportunity to reconnect with customers. “I absolutely love getting to see all of our customers. Getting to hang out with them and introduce new audiences to Centurion and Supreme is amazing,” shared Williams. This year, the show was particularly productive, with the team selling an impressive 14 boats, including a 2025 Ri245 model, a testament to both the Action Watersports dealership and Centurion and Supreme boats.
Selling 14 boats at the show is no small feat, but according to Action Watersports, it’s all about enthusiasm and teamwork. “It’s a team effort. We’re enthusiasts first who happen to sell boats. When people come and interact with us, that shines through,” Williams explained. The combination of a solid dealership and a reliable manufacturer creates a winning formula that customers recognize and appreciate.
What sets this dealership apart from others? “My team,” Lee Williams answered without hesitation. “No one has a team as good as I do. From service to parts and everything in between, we have the most like-minded team, and everyone is so invested.” This dedication is evident not only in the accomplishments at the boat show but also in the ongoing relationships the team builds with their customers.
With such a positive start to the year, what are the goals of Action Watersports moving forward? The dealership has its sights set on expanding market share and getting more boats on the water, especially in new lakes and among new people. “Our goal this year is to continue to gain market share, and we want to be the #1 overall customer satisfaction dealership. We want to be known as the best in the eyes of our customers,” Williams emphasized.
As the waves from the 2024 Dallas Boat Show settle, it’s clear that Action Watersports is still riding high on a wave of success. Their passion for boating, commitment to customers, and strong team dynamic ensure that they will continue to make a splash in the industry for years to come.
About Action Watersports: Action Watersports is an authorized Centurion and Supreme Boats dealership serving the Dallas Fort Worth area. We are proud to carry a large selection of new and pre-owned inventory. When you are ready to invest in a new boat, our friendly and knowledgeable sales, financing, service, and parts departments are prepared to make sure your experience is outstanding, from assisting while you’re making your choice to ongoing maintenance and customization. At Action Watersports, we value the opportunity to create a long-term relationship with our customers, and we do that by giving you the best customer service available.
About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Centurion Boats is the perfect ride every time. To learn more about Centurion Boats, visit http://www.centurionboats.com.
About Correct Craft: Celebrating 99 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com