Centurion Boats, a leading manufacturer of wake boats, today announced its continued success and growth within the marine industry. Over the past four years, Centurion has experienced an 80% increase in market share and a remarkable 151% surge in unit sales, solidifying its position as a key player in the wake sports market.
This impressive growth is fueled by a multi-pronged approach, focusing on product innovation, strategic marketing, and a strong dealer network. Centurion has aggressively expanded its product line, introducing 11 new models in just four years. These innovations include the highly anticipated F22, the revolutionary Predator Power Tower developed in partnership with Roswell Marine, and the MV23 and NV233 series, each designed to deliver unparalleled on-water experiences.
“We’re incredibly proud of the momentum we’ve built,” said Amy Mauzy, Vice President of Marketing and Brand Direction. “Our success is a direct result of our commitment to pushing the boundaries of wake boat design and performance, combined with a deep understanding of what our customers want. From cutting-edge technology to meticulous craftsmanship, we strive to deliver the best possible product on the water.”
Centurion’s marketing efforts have also played a pivotal role in its growth. Initiatives such as the Waterproof Tour demo series, the World Series of Wake Surfing events, and the engaging We Wake Waves campaign have effectively connected with target audiences and amplified the brand’s presence.
The company’s success is further strengthened by its dedicated dealer network. Centurion dealers have invested significantly in their businesses, including new dealerships, expanded locations, and remodeled facilities, demonstrating their confidence in the brand and its future.
Beyond its business achievements, Centurion Boats is committed to giving back to the community. The company proudly supports several charitable organizations, including Not On Call, Operation Get Out, and Operation Wake Surf.
Looking forward, Centurion Boats is poised for continued success. With a focus on innovation, customer satisfaction, and community engagement, the company is confident in its ability to further “manufacture momentum” and lead the way in the wake boating industry.
About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Centurion Boats is the perfect ride every time. To learn more about Centurion Boats, visit http://www.centurionboats.com.
About Correct Craft: Celebrating 100 years of excellence in the marinhttps://www.youtube.com/watch?v=F0idH_TU90I&t=20se industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com.