Graford, TX (June 9, 2024) – Lee and Alex Williams, owners of Action Watersports, proudly hosted their second annual Centurion Owners Reunion from June 6-9 at Hemmingway’s at Possum Kingdom Lake. The event, which saw a significant increase in attendance from last year’s 25 boats, welcomed nearly 400 participants and over 60 Centurion boats.
The four-day event served as a haven for Centurion enthusiasts. By Saturday morning, the sun was blazing, a perfect day for boating. At 10 AM, the real fun began at a spot known as “Hell’s Gate”—a massive canyon with luxurious homes perched on top. Here, the boats formed a parade of Centurion’s, carrying nearly 300 people, to the center of the lake.
The scene at Hell’s Gate was a sight to be seen. After riding in together, boats began tying up one by one, creating a floating Centurion community. Attendees lounged on floating devices, splashed in the water and got to know new friends from other states. Some wake surfed while others enjoyed the day on the back of their boats.
The reunion had more than doubled in size since its inaugural year, growing from 25 boats to 62, with participants traveling from across the country from states like Montana, California, Tennessee, Pennsylvania, and Georgia. Among the guests were Nate and Lindsey Romain, owners of Montana Wake Co., in Billings, MT, who had come to support the event. “It was great to have another dealer come out,” Lee noted. “Nate and I are homies. He watched me start my business and I’ve always encouraged him. Over time, we became great friends.”
Action Watersports spared no expense for the event, investing money as a thank you to their customers for all they have given them. Their generosity extended to catering a dinner for everyone present. As the sun set, the guests gathered for a night of dancing, conversation, and camaraderie. The atmosphere was “electric”, and the feedback was overwhelmingly positive.
“I’m glad I got to be there. The guests enjoyed that someone from the Centurion factory was there and that they were able to give us feedback face to face,” shared Andy DiFalco, Centurion Customer Service Director, who attended the Texas event. “Most of the owners I met had previously bought boats from other brands and almost all of them said they switched over to Centurion because of the service Lee, Alex and their amazing team offered.”
Many attendees were on their third or fourth Centurion boat, a testament to their loyalty to and satisfaction with the brand. Following the weekend’s festivities, Lee sold six more boats, a clear indication of the event’s impact.
When asked about the origins of the event, Lee explained, “100% of those at the event are Centurion owners. It’s our way of giving back to our customers for all they have done for us. At Action Watersports, we put the event on entirely out of our own pocket. Selecting Possum Kingdom Lake was an easy decision. It’s a destination lake compared to others in Texas, a cool place to go.”
The highlight for many was the Saturday night dinner. “This is where you get everyone to come together and show them that this is for them, to thank them,” Lee said. “We got to know them better, had giveaways, pro shop stuff, and more. It’s about coming together.”
For Lee and Alex, the event reflected their passion and dedication to their customers. “I was raised around ski boats and am enthusiastic about it. I treat people the way I would want to be treated as a customer. It’s not just selling a boat; it’s selling a lifestyle.”
Looking ahead, Lee confirmed that the event would continue to be held annually, always the weekend before Father’s Day. Next year, they plan to step it up even more. Mark your calendars for June 5-8, 2025.
The event had been a resounding success, a testament to the hard work Lee and Alex put into their business and the community they built. Their commitment to their customers had not only fostered loyalty but had also created lasting memories for everyone involved.
About Action Watersports: Action Watersports is an authorized Centurion Boats dealership serving the Dallas Fort Worth area. We are proud to carry a large selection of new and pre-owned inventory. When you are ready to invest in a new boat, our friendly and knowledgeable sales, financing, service, and parts departments are prepared to make sure your experience is outstanding, from assisting while you’re making your choice to ongoing maintenance and customization. At Action Watersports, we value the opportunity to create a long-term relationship with our customers, and we do that by giving you the best customer service available.
About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Centurion Boats is the perfect ride every time. To learn more about Centurion Boats, visit http://www.centurionboats.com.
About We Wake Waves: As a Correct Craft company, we are called to the path of “Making Life Better” and we strive to exemplify that phrase at every opportunity. We want to wake waves of positive change in ourselves, our families, our communities, and our world with our boats on or near the water. It could be as simple and seemingly small as teaching your child to wake surf or showing your significant other how to trailer a boat or as big as hosting an event that honors our service men and women. What’s Your Wave? How are you using your Centurion on, near, or relating to water to wake waves of positive change? We wake waves. Do you? Share your wave with us on social media using the hashtag #WeWakeWaves and visit www.centurionboats.com/we-wake-waves.com to learn more.
About Correct Craft: Celebrating 99 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com