(December 12, 2024) Merced, CA—Centurion & Supreme is not just making boats, but manufacturing momentum in the water sports boating industry. Over the last four years, Centurion & Supreme have seen an impressive 80% increase in market share and a staggering 151% rise in retail sales. Amid challenging economic conditions, these milestones signal not only resilience but an undeniable shift in customer sentiment and mind share.
Having spent 27 years in the towboat industry and worked with three major manufacturers, Vice President of Marketing and Brand Direction, Amy Mauzy, is witnessing a shift unlike any before. She notes that customer conversations have evolved dramatically, with more individuals looking to switch from competing brands to Centurion.
“This year, I’ve had more conversations with customers of competing brands looking to switch to Centurion than ever before. At boat shows, the discussions have moved from basic brand awareness to in-depth exchanges about what sets us apart. Customers are recognizing the investments we’ve made, even during the most volatile four years in modern history,” she explained.
Since 2020, Centurion & Supreme have introduced 11 new models and the first of its kind, Predator Power Tower, developed in partnership with Roswell Marine. These innovations, including the Fe22—a new entry-level Centurion model—were launched amidst global economic uncertainty. The new 2025 Nv213 and Nv233 models, inspired by the Fe22’s success, continue to solidify Centurion’s position as the leader in premium wake surfing experiences.
In early 2023, Centurion & Supreme strategically adjusted production levels and incentivized in-stock retail sales. Marketing efforts focused on inventory sales, groundbreaking new products, and authentic customer engagement initiatives such as the World Series of Wake Surfing, Water Proof Tour demo days, and personalized post-purchase communications. Partnerships with ambassadors like Doug and Brad DeBerti further underscored the brand’s commitment to genuine connections.
Behind this strategy is an executive leadership team with nearly a century of combined industry experience. This team, whose members have weathered various industry downturns together, brings deep expertise in product development, production, sales, and marketing. Led by a president with a wide-ranging skill set and strategic vision, this seasoned team drives the company’s success with resilience, adaptability, and a strong sense of purpose.
An important component to this success are Centurion & Supreme’s dealers, who have embraced the vision of manufacturing momentum within their local markets. From new dealership openings and remodels to hosting World Series of Wake Surfing events, these dealers have invested time and resources to educate and engage new audiences.
“At the heart of our momentum are the incredible individuals, families, and organizations who have joined the Centurion & Supreme Boats Family,” said Mauzy. “We’re privileged to share their stories—whether they’re owners or those whose lives have been positively impacted by our boats.”
Centurion & Supreme’s growth in market share and retail sales over the past four years reflects a commitment to innovation, community impact, and an unwavering dedication to dealers, employees, and customers. With a deep focus on creating memorable experiences through cutting-edge product development, authentic storytelling, and adaptive initiatives in the World Series of Wake Surfing, Centurion & Supreme has redefined what it means to lead in the water sports industry. Backed by an experienced executive team and the support of Correct Craft, Centurion and Supreme have proven that by prioritizing people, progress, and purpose, it’s possible to manufacture momentum—and a brighter future for all who ride the waves.
About Centurion Boats: Creating the World’s best waves, wakes and ride since 1976, Centurion is a towed water sports boat manufacturer built on innovation and commitment to excellence. As a Correct Craft Company, we are charged with “Making Lives Better”. We embody this phrase with the boats we build along with the lives we live on and off the water. Centurion Boats is the perfect ride every time. To learn more about Centurion Boats, visit http://www.centurionboats.com.
About Correct Craft: Celebrating 99 years of excellence in the marine industry, Correct Craft is a Florida-based company with global operations. Focused on “Making Life Better,” the Correct Craft family includes Nautique, Centurion, Supreme, Bass Cat, Yar-Craft, SeaArk, Parker, and Ingenity boat companies, Pleasurecraft Engine Group, Indmar Marine Engines, Velvet Drive Transmissions, Mach Connections, Merritt Precision, Osmosis, Watershed Innovation, and Aktion Parks. For more information, please visit www.correctcraft.com